Marketing Skill

Boosting sales with an effective marketing strategy!

Do you have any difficulties in creating a marketing strategy?

  1. What’s the starting point to create a market research and how to analyze the data?
  2. How to use the research’s data effectively, point out elements to create a marketing strategy?
  3. How to plan marketing activities within budget to achieve sale goals?

Through the actual examples and practices, the course will give you the basic knowledge of Marketing and help you apply in creating an effective marketing strategy, promote your company’s product or service.

OVERALL

  • Duration:
  • Language:
  • Training venue:
  • Training method:
3 days
Vietnamese
At client’s company as required
Active learning through excercises, case study and group discussion etc.

OBJECTIVES

  • Grasp the basic knowledge and overview of marketing.
  • Be able to create a marketing strategy for company.

TARGET

  • Marketing staffs

CONTENT

Part 1：The basics of Marketing
  • The basics and concept of marketing
  • Analyzing consumer’s behavior
  • STP：「Segmentation」「Targeting」「 Positioning」 
  • Product: Development of new products
  • Price: Selling price
  • Place: Distribution channels
  • Promotion: Sales promotion
Part 2: Overview of Branding
  • What’s “Branding” ?
  • The introduction of famous brands in the world
  • The introduction of Vietnamese brands
  • What’s strong brand ?
  • The basics of branding
Part 3：Market Research and Marketing Strategy Planning 
3.1 Market Analysis (3C)
  • Customer: Analyzing customer
  • Competitor: Analyzing Competitor
  • Company: Analyzing Company with SWOT
3.2 Setting the marketing target 
  • Branding target
  • Market share target
  • Sales target
3.3 Marketing Strategy
  • Setting the target in medium-term
  • Strategy of target customers
  • Positioning strategy
  • 4P strategy)
Part 4：Marketing Activities Planning
  • Planning 4P activities
  • Budget planning
  • Expectation of the risks and PLAN B
  • Evaluation of the result
Part 5：Action Plan

Participants' feedback

"It can be applied to my work. "

(A participant from In-house course, 2017)

"I know more Marketing tools. "

(A participant from In-house course, 2017)

REFERENCES

"Marketing" pamphlet 

For the sample of training material please send your request to us here.